What is master data management?

1

All operational and strategic activities and processes involved in the entry, maintenance, and use of master data.

2

Methods for the continuous maintenance and optimization of master data quality.

• How can you determine the quality of your master data?
• How can you improve your master data (“make it clean”)?
• How can you ensure the quality of your master data (“keep it clean”)?

3

IT support

• Which systems are used, and what options do they offer?
• Is your master data maintained centrally or locally, and do you plan on making changes in this regard?
• What IT support is needed to support your enterprise strategy over the long term?